We've teamed up with Starbucks and Blast Radius to launch four new interactive storefronts in Toronto and Vancouver. The storefronts use touch interactivity, allowing users to reveal benefits from the My Starbucks Rewards program by playing with gold and white stars in an animated interface throughout the display.
Last year, our Starbucks Tazo tea interactive storefronts gained international buzz while being dubbed "the future of storefront advertising" by The Creators Project, putting a smile on our creative tech team's faces! The storefronts are located in downtown Toronto and Vancouver, engaging passersby and creating excitement around the four Starbucks locations. If you're in Vancouver or Toronto, be sure to stop by and check them out in Toronto at 4 King St. W and 765 Yonge St. or at 802 W Hastings and 498 Robson St. in Vancouver.